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Can great design transform our world? A lecture by Jakob Trollbäck

Trollbäck
Hållbarhetsveckan 2019
As the Agenda2030 was being drafted, Jakob Trollbäck was given a mission: How do we make these ideas famous, recognizable and understandable across the world? Together with his team, he came up with the iconic 17 logos we now have burnt into our collective consciousness. Hear his thrilling story, and what it can teach us about communicating abstract and un-graspable ideas such as sustainability and climate change.

In cooperation with the Department of Strategic Communication, LU Sustainability Forum welcomes you to this lecture at the intersection between several of Sustainability Week's themes; telling stories that transform our world. Please sign up using this link.

globala målen

"The genius of the work that Trollbäck did was to create for the Sustainable Development Goals a visual language which communicates with the greatest simplicity the plan for the planet. The beauty of the design belies the brilliance of the intelligence behind every choice of favellas, catwalks to conference rooms." Corinne Woods, Director of Communications at World Food Programme

"Trollbäck took the epic, technical, impersonal detailed complexity of the Sustainable Development Goals and made them clear, passionate & accessible. A crucial, life-saving, game-changing, history-making piece of work. You can’t fight for your fights if you don’t understand." Richard Curtis, Screenwriter, film director and philanthropist

Jakob is the creative mind behind The New Division. He is also the founder of the award-winning eponymous creative studio Trollbäck+Company in New York. His passion for simple and powerful design was a driving force for the award-winning communication system for the Global Goals. He is obsessed by beauty and logic and has some impressive DJ skills.

Tid: 
2019-04-09 13:00 till 14:30
Plats: 
Palaestra et Odeum, Paradisgatan 4, 223 50 Lund
Kontakt: 
ludwig.bengtsson_sonesson [at] cec.lu.se

Om händelsen

Tid: 
2019-04-09 13:00 till 14:30
Plats: 
Palaestra et Odeum, Paradisgatan 4, 223 50 Lund
Kontakt: 
ludwig.bengtsson_sonesson [at] cec.lu.se

Lunds universitets hållbarhetsforum
Sölvegatan 37
223 62 Lund

contact [at] sustainability [dot] lu [dot] se